How to create and promote corporate culture?
First of all, we must start this article by explaining what the concept “corporate culture” implies.
In few words, we can define it as the combination of ways of behaving, feeling and thinking shared by the members of an organization, being its members the ones who identify the company among its clients.
From their rules and habits, to their values… but, especially, actions. The different corporate cultures are usually the distinguishing feature among competitors.
Even if two companies share the product they sell, service they offer, and even share the same target, it is their way of thinking and behaving that will make the difference.
Nowadays, the human factor became crucial when trying to make a company reach its highest potential.
This is why creating corporate culture today has the same level of importance as increasing sales or conquering new markets.
We would like to share some advice we believe will help you create a work area within a nice work environment and in which everybody shares the same views regarding their job.
Give voice to workers
You should take their opinions into account, and integrate them into the management of the business. This will result in the active participation of employees for creating the culture we wish to develop.
Integrity and good treatment
You should respect the values you intend to promote. This generates trust and admiration, and it will make the rest of the team imitate your actions and behaviors.
Support and encourage communication in all levels
This will allow you to identify possible problems, for prevention, and taking actions for reaching a solution. Besides, it promotes honest relationships and it avoids rumours.
Be consistent with what you say and what you do
Bosses and leaders are the ones responsible for setting examples regarding values and behaviors.
The culture which is to be imparted must be known to all. It must be seen in all aspects: from the way of speaking, to the way of addressing clients, and even in the way of thinking.
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